DAY-BY-DAY ASSIGNMENT SCHEDULE

Legend: Text = Basic Marketing, 13th edition; LA = Learning Aid (numbers refer to exercises). IE= Internet exercises; NS= Narrated Slides On

Student CD.

WEEK

TOPICS

ASSIGNMENTS

1

1/15

Marketing's Role in the Global

Economy, Marketing's Role

within the Firm or Nonprofit

Organization - Use of learning

tools on student CD

Text: Chapters 1, 2

LA: 2-3 IE pp 17,22,40,42

NS Introduction to Marketing

2

1/22

Focusing Marketing Strategy with

Segmentation and Positioning,

Evaluating Opportunities in the

Changing Marketing

Environment

Text: Chapters 3, 4

LA: 3-3,4-3

IE: pp.67,81,101,110

NS Segmenting and

Positioning

3

1/29

Demographic Dimensions of

Global Consumer Markets, start

Behavioral Dimensions of the

Consumer Market

Text: Chapters 5, start 6

LA: 5-3

IE: pp 133,138,164,173

NS - Buyer Behavior

4

2//5

Behavioral Dimensions of the

Consumer Market (continued),

Business and Organizational

Customers and Their Buying

Behavior.

Text: finish Chapter 6, 7

LA: 7-2

IE:pp187,199

NS:Buyer Behavior Behavior

5

2/12

Improving Decisions with

Marketing Information, start

Elements of Product Planning for

Goods and Services

Text: Chapter 8, start 9

LA8-1,8-2

IE:pp222,227,259,262

NS: Marketing Research

FIRST TEST -CHAPTERS 1-6 on wednesday

6

2/19

Elements of Product Planning for

Goods and Services (continued),

Product Management and

New-Product Development

Text: finish Chapter 9, 10

LA: 10-1,10-2

IE: pp 275,283

NS Product

7

2/26

Place and Development of

Channel Systems, Distribution

Customer Service and Logistics

Text: Chapters 11 and 12

LA11-2,12-2

IE: pp301,317,324,334

NS: Place

 3/5 BREAK

8

3/12

Retailers, Wholesalers, and Their

Strategy Planning

Chapter 13

LA: 13-3

IE: p359

9

3/19

Promotion--Introduction to

Integrated Marketing

Communications, start Personal

Selling -TEST 2 chapters 8-13) on wednesday

Text: Chapter 14, start 15

IE: pp359,395,431

NS: Promotion

SECOND TEST (CHAPTERS 7-12)

10

3/26

Personal Selling (continued),

Advertising and Sales Promotion

Text: finish Chapter 15, 16

LA: 15-2, 16-1, 16-2

IE: pp 413,455,468

11

4/2

Pricing Objectives and Policies,

start Price Setting in the

Business World

Text: Chapter 17, start 18

LA: 17-1, 18-4

IE; PP486,492,524

NS Price

12

4/9

Price Setting in the Business

World (continued), Implementing

and Controlling Marketing Plans:

Evolution and Revolution

Text: finish Chapter 18, 19

LA: 19-2

IE: pp544,562

13

4/18

Managing Marketing's Link with

Other Functional Areas,

Developing Innovative Marketing

Plans

Text: Chapter 20, 21

LA: 20-2.21-1

IE: pp578,581,604

THIRD TEST (CHAPTERS 13-18) on wednesday

14

4/23 TO LAST CLASS 12/13

Ethical Marketing in a

Consumer-Oriented World, review

and course wrap-up

Text: Chapter 22, review 9-21

LA: 22-2